Accepting Credit Cards

- admin at 19:18 in General

Hi my name’s Mark Todd and I want to spend a little time talking about how to accept credit cards, particularly from the viewpoint of a small business owner. I get asked this question all the time, it is going to increase your potential for sales enormously if you can take credit card payments and really what else is there?
As the owner of a small business you will know already that unless you are happy to accept cheque or money order(who wants to do that these days?) you can only deal with cash transactions which is all very well but you soon get into the situation where you lose track of what cash is your own personal money and what is the business’s.
Obviously the temptation to accept cheques is always there but then you and your customer are faced with the annoyance and inconvenience not to mention added expoense incurred both sides) - First you have to explain to the customer that they will have to wait up to 5 working days for the cheque to clear which in itself can give a negative impression to the customer and so I always advise my clients and students to avoid taking cheques whenever possible unless the customer is ok with waiting for it to clear.
You will always find customers wanting to pay by credit or debit card - there are so many reasons why it is preferable, fraud protection is certainly one of them and all kinds of customer benefits that make them more secure with this increasingly popular alternative to cash… and the obvious answer is always “sorry no I don’t take card payments” which will be a source of annoyance to your customers, it can lose you sales and give the impression of not being all that professional - well, I have an answer for you and you are going to love it - Paypal!
Whwnever a customer offers to pay by credit or debit card simply accept happily and go to your computer terminal (you have to have a paypal account but then these days who doesn’t?) Paypal is internationally recognised as a secure, safe and reliable online paying suystem (after all Ebay uses it), almost all companies and businesses, not to mention individuals, have payapal accounts thgese days.
So you just take the customers card and log into paypal, take down the number details and charge the card, you can enter all the relevant details and make the payment. Then print or write out your customer a receipt for their purchase and you’re done! So now you can proudly advertise that you can accept credit cards and have no added expense like PDQ machines, bank charges and so on (apart from the small charge Paypal will take)